CZ Grain
CZ Grain is a fast-growing e-commerce brand specializing in rare and exotic plants and seeds. We led a comprehensive brand and go-to-market initiative built around a scalable, Amazon-first presence — designed to balance visual storytelling with performance.
CZ Grain offered a massive product catalog and strong industry expertise, but needed a unified creative and strategic foundation to support growth — a clear, consistent brand identity across Amazon and digital channels, an intuitive storefront for thousands of SKUs, and creative tuned to Amazon shopper behavior.
approach
A system build, not a collection of assets.
Every creative decision was made through the lens of Amazon performance and long-term brand equity. Four pillars shaped the work:
Define positioning — rooted in clarity, trust, and nature. Amazon first — mobile-optimized layouts for rapid decision-making. Story × conversion — narrative balanced with performance creative. Unified ecosystem — cohesive design, video, and paid media.
deliverables
Storefront, story, and growth.
Amazon storefront and brand system. A fully custom storefront organizing and structuring over 16,000 products to improve navigation and discovery. The result was an immersive, intuitive shopping experience built to scale across a massive catalog.
Product photography and video. Revamped existing product listings to improve visual clarity and engagement. High-quality product photography highlighting quality and authenticity.
Paid media and growth. Amazon Sponsored Brand campaigns and Freevee TV ads. Beyond Amazon, the YouTube channel grew to over 6,000 subscribers in six months.
outcome
A category leader, on the record.
CZ Grain has emerged as one of the largest, most recognizable, and trusted names in the e-commerce gardening space. One unified creative system across Amazon, video, and paid — built to keep compounding as the catalog and audience grow.
shape the story. clarify the message. build something people can feel.
next project ↓